Sony’s guerilla marketing campaign for the new PSP backfires in marketing sensitive cities like San Francisco. (read more + pictures : Wired article: Sony Draws Ire With PSP Graffiti By Ryan Singel) I also read in the Wired article that the anti-Sony sentiment might also be stemming from the invisible virus-prone software that Sony has been busted for planting on peoples’ computers who bought thier copy protected cds. (MSNBC: Viruses exploit Sony CD anti-piracy scheme)