• natural object -have the option to be experienced aesthetically or not (as art). But Natural objects contain ‘intention’ (will argue it has a super-function)

• Man-made objects – objects that either demand or do not demand to be experienced aesthetically. These can be browken down into “practical objects” and “art objects”

• Practical objects – are man-made objects that don’t have the need to be experienced aesthetically. Practical objects broken into two types: ‘vehicles for communication’ and ‘apparatus’ or ‘tools’. These practical objects are intended to fill a function.

• Art objects – are man-made objects that need to be experienced aesthetically. These too can fall into the categories of ‘vehicles for communication’ and ‘apparatus’ or ‘tools’.

• Both art objects and practical objects have form
(it’s part of coming to existence, at least this was the case before conceptual art)

• Both art objects and practical objects have ideas.

• When ideas and forms are balanced,the more ‘elloquantly’ it is to get content from it. When one over shadows the other, content is reduced. He gives the example of a spinning wheel as a strong idea with little content and an abstract painting as strong form with little content.